Pledge by Mastercard International Incorporated
Priceless Planet Coalition
Total Trees Pledged: 100,000,000Supporting actions: Sustainable Forestry, Nursery Development, Data and Technological Tools,
Mastercard launched the Priceless Planet Coalition with our partners to preserve the environment through funding the restoration of 100 million trees by 2030. Mastercard believes that by working collectively with our global network of banks, merchants, businesses and consumers and other partners we can drive more positive change than if we each acted alone.
Priceless Planet Coalition (PPC) partners contribute directly to funding restoration and execute campaigns to engage consumers to contribute to the goal. Mastercard’s global payment infrastructure provides additional ways for cardholders to contribute, including “round-up” campaigns at a range of leading retailers that allow consumers to add a tree-planting donation at the point-of-sale.
Large-scale restoration programs need to be executed deliberately, with consideration given to several factors. Mastercard partners with global environmental organizations, Conservation International and World Resources Institute, who lead the design, mobilization and coordination of the program based on their science-based and holistic approaches to restoration, monitoring and evaluation, and successful track records in global conservation. With the guidance of these organizations, the Coalition is developing a global portfolio of high-quality restoration projects, emphasizing those with strong potential for positive impacts on climate, community and biodiversity.
The most current list of partners who have joined our coalition can be found at www.pricelessplanet.org.
Trees: 100,000,000
In many cases, selected projects will require nursery development and/or will support seed collection efforts. Flagship projects will be designed to demonstrate effective restoration at scale.
Projects and geographies with the greatest potential for positive impacts on climate, community, and biodiversity goals will be chosen for Priceless Planet Coalition, with help from Conservation International and WRI, who have substantial capacity to fulfill large-scale reforestation projects and will provide detailed project plans with funding and delivery timelines. Project selection criteria and standardization will focus on:
• Standardization of practices across all projects
• No invasive species, and no species destined for timber harvest
• Proper community engagement
• Ecologically and socially appropriate restoration methods• Robust and standard monitoring and maintenance plans, etc.
• Maximization of climate, community and biodiversity safeguards and benefits
Priceless Planet’s approach will include a comprehensive forest restoration monitoring and evaluation protocol, which will be applied to every PPC project for a period of 5 years.