tentree was founded with the goal of doing one thing – planting trees. We create the most sustainable apparel we can and use it as a vehicle to plant trees – 10 trees for every item sold. To date, we have planted over 60MM trees across the globe in areas such as Canada, USA, Nepal, Madagascar, Senegal, Kenya, Haiti and Indonesia. We have invested millions in tree planting efforts during this time and have also developed the first blockchain enabled, on-the-ground verification platform for global reforestation efforts that we are currently rolling out in Kenya, Nepal, Madagascar, and Indonesia.

We are excited to announce our pledge of 1 billion trees by 2030. To date, these trees have created resilient coastlines in Madagascar, provided food security for farmers and their families in Senegal, ensured water conservation in Peru, and provided jobs in Indonesia, and supported countless communities across the globe. Collectively, these trees have covered over 3,000 hectares of land in Madagascar, Nepal, and Indonesia (density ranges from 10 – 20k trees/hectare). In Senegal, where fruit trees are the main focus, it has resulted in hundreds of farmers converting their unproductive peanut farms into productive “Forest Gardens”.

A number of our projects focus on mangroves (~40MM of the 60). These mangroves will sequester over 10MM tonnes of carbon in their lives. We suspect that, with natural regeneration, this number will be dramatically higher.

tentree has developed monitoring technology to ensure transparency in global restoration projects. This commitment to sustainability and impact has led to the development of veritree. veritree leverages remote sensing, on-the-ground data and distributed ledger technology to ensure tree planting is done correctly and support verification. The tool captures data on number and species of trees planted, site specific environmental and socio-economic impact, SDG related impact, CO2 sequestered, jobs created, hours worked and size of area restored. Data is provided in real time with updates and customizable features to set goals and targets.

tentree works closely with NGO partners to support a diverse portfolio of restoration activities. This includes agroforestry and food security restoration and training projects across Africa, mangrove restoration to build climate resilience in Madagascar and Indonesia and reforestation projects in the Andes to ensure water security. Due to the nature of the different projects, impacts are assessed according to the specific goals of the projects using veritree.